The painted rainbow street of Skólavörðustígur, leading up to Hallgrímskirkja

11 of the best · Reykjavík, Iceland

Shopping in Reykjavík: Wool, Design and Outerwear

66°North since 1926, hand-knitted wool from the Handknitting Association, Farmers Market, Aurum and Fischersund, the design store Epal, Kringlan and Smáralind, and Kolaportið at the weekend.

Our 11 favourites, listed A–Z · Updated October 2026

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Insiders' picks

Three of our favourites from this list, vetted by people who know and love Reykjavík.

  1. Since 1977

    The Handknitting Association of Iceland

    Skólavörðustígur·Knitwear

    Hand-knitted lopapeysa sweaters of Icelandic wool, since 1977.

    Skólavörðustígur 19, 101 ReykjavíkExplore View on map

  2. Since 1926

    66°North

    Miðborg·Outerwear

    Iceland’s outerwear maker, keeping the country warm since 1926.

    Explore View on map

The full list: Shopping, A–Z

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Neighbourhood

Icelandic labels 3

Wool and weather.

  1. Since 1926

    66°North

    Miðborg·Outerwear

    Iceland’s outerwear maker, keeping the country warm since 1926.

    Explore View on map

  2. Since 2005

    Farmers Market

    Grandi·Fashion

    An Icelandic design label founded in 2005, with Nordic classics and Icelandic roots.

    Explore View on map

  3. Since 1977

    The Handknitting Association of Iceland

    Skólavörðustígur·Knitwear

    Hand-knitted lopapeysa sweaters of Icelandic wool, since 1977.

    Skólavörðustígur 19, 101 ReykjavíkExplore View on map

Design and jewellery 3

Made in Reykjavík.

  1. Since 1999

    Aurum

    Miðborg·Jewellery

    Jewellery inspired by Icelandic nature, handcrafted in Reykjavík since 1999.

    Explore View on map

  2. Since 1975

    Epal

    Reykjavík·Design store

    Iceland’s design store since 1975: furniture, lighting and gifts.

    Explore View on map

  3. Family-run

    Fischersund

    Miðborg·Perfumery

    A family-run perfumery and art collective, with scents of Iceland.

    Explore View on map

Shopping centres 3

Under one roof.

  1. By the harbour

    Hafnartorg

    Miðborg·Shopping quarter

    The new quarter of shops and restaurants between the old centre and the harbour.

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  2. Reykjavík

    Kringlan

    Kringlan·Shopping centre

    The city’s shopping centre, beside the City Theatre.

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  3. Iceland’s largest

    Smáralind

    Kópavogur·Shopping centre

    The largest shopping centre in Iceland, in Kópavogur.

    Explore View on map

Markets and essentials 2

Flea market and wine shops.

  1. Weekends

    Kolaportið

    Miðborg·Flea market

    The weekend flea market by the harbour, with a food hall of Icelandic delicacies.

    Explore View on map

  2. The state wine shops

    Vínbúðin

    Reykjavík·Wine shops

    The only shops in Iceland selling wine and spirits to take home.

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